![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/4330be98-b100-4be2-a84b-37f56f536a1f_rw_3840.jpg?h=a338174fb6499fde6702a3a82d61ceda)
Tiguan - Volkswagen China
Test shoot in China to create and define the look & feel for Volkswagen in the Chinese market after successfully creating and applying it in Europe.
After that the look & Feel was also updated for Volkswagen worldwide
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
The new Volkswagen imagery style
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/00b7b590-7533-4b5f-9336-505a9e9e4566_rw_3840.jpg?h=90a7e5992ccaf19de4159a15f6b973a1)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/adfe5605-315e-44d9-aa74-b5f21fb24e6e_rw_3840.jpg?h=cabd44be3836b71be800e200945c3036)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/a8209c72-2490-4c0e-b6f3-f1266f689a1f_rw_3840.jpg?h=10f085f9a8082f8ee894a0ed51718f60)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/db24bba2-1e47-43eb-9bb5-d4f5cba7dd7e_rw_3840.jpg?h=8a3aea3094497e4b6583ab9d5134f11d)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/5561ea71-f732-4cf9-8f29-1e61f1319860_rw_3840.jpg?h=97aabef8d14f4eff4452b093fc281ac8)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/55bef6ae-d417-44ba-9cfe-ae88ca230ec5_rw_3840.jpg?h=a01024c494674dbab36a659917c401b0)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/bbbc4010-b3e1-46c3-ab12-b9bff604d34e_rw_3840.jpg?h=e5438175d6b24c96a048f666982f567e)
Mood film