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ID. Crozz Futurist - Volkswagen China
Test shoot in China to create and define the look & feel for Volkswagen in the Chinese market after successfully creating and applying it in Europe.
After that the look & Feel was also updated for Volkswagen worldwide
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
The new Volkswagen imagery style
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/d1d7cc1e-551d-40da-adf7-da629a546645_rw_3840.jpg?h=9d6b09c54df512c37b947234089fa709)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/9cae2e88-ad49-4789-a81a-23bc15683115_rw_3840.jpg?h=b740f5964ead782782dfe6bd21f4cd31)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/32104510-4c28-428a-a4c6-ae9cf5efa100_rw_3840.jpg?h=0e6c86d292a7ba88ebb84c88f144e79e)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/af081f46-9e3d-4821-867f-389729bef601_rw_3840.jpg?h=bd5bcf3394e15498e561e357ac47c54e)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/b31bb96b-1d32-4e54-b2d2-02a2f7820695_rw_3840.jpg?h=fe8021543863e3ee9904c777400dcc37)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/10aa486b-2803-4ed5-a11c-65e30289b6a0_rw_3840.jpg?h=18cfa5d9d9e1765bf3712651200bb104)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/143e468b-37b6-4165-bacb-aaa78e504350_rw_3840.jpg?h=f430828c817186d391a0736e1e0ec683)
Mood film