![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/bc5caf9f-bebe-4515-b1f0-f1f0edf5738a_rw_1920.jpg?h=c8b615c5c8c9d023f7620b79d1529ad8)
ID. Crozz - Volkswagen China
Test shoot in China to create and define the look & feel for Volkswagen in the Chinese market after successfully creating and applying it in Europe.
After that the look & Feel was also updated for Volkswagen worldwide
Credits:
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
The new Volkswagen imagery style
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/89c6df8d-3a15-448a-8729-bbf62612d751_rw_1920.jpg?h=28a820c1d2ef2c56abd8313f68454a81)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/d20c7f00-a421-4f43-aec6-2dd02d1d2bf8_rw_1920.jpg?h=9494e325578dd334e8e4df6ddb1ebbd7)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/6a7eba89-7a2e-4936-a3e9-23ad5558379c_rw_1920.jpg?h=757e4fe75ba69e78240f7ad0a4240c82)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/6e2d2fad-8086-4a1d-ae3b-426540ab9d5f_rw_1920.jpg?h=73c1b204ce93fff1d006a8c2062c1119)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/f730f36b-c189-4dda-adf0-7c3f2b781a52_rw_1920.jpg?h=270a99359e52b675ba77c54094fd867f)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/299994b8-3a35-4bf8-ae2c-9853888875ab_rw_1920.jpg?h=6494a571072a23e143fb0345360d1a0d)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/849c69e0-f9ed-4303-9f7f-fcfcfd4e02d4_rw_1920.jpg?h=0eab448eab7fa03f9bc3c54c8a320f3a)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/3cb0577d-aabe-4fd7-b592-6a579343b18a_rw_3840.jpg?h=fc8a5a0946362881860651547f1b6aba)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/748dc1d3-ceb1-4301-af5d-71201ccac1c3_rw_1920.jpg?h=99afce1cea6b9156ab84ebbf5f2056d6)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/2533bdd7-7f74-4f95-b8a9-ad74822a6678_rw_1920.jpg?h=58406c653be07b6f9b7c581edeec41a8)
Mood film
Implementation
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/0f207fbd-78d3-4b46-984f-f94e1b84f962_rw_1920.jpg?h=cec5842e297bc6edab5a5640a6169f8b)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/54f90778-fa8c-4a54-ab6a-86f32083e9ff_rw_1920.jpg?h=708fe4f8708693af0c9f7483d54ea94e)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/8d1d194b-763a-49f5-967e-019f151f654c_rw_1920.jpg?h=cc0a99b886c65523f58bf9dd5aa501f4)