![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/d732998a-b317-4bcd-89f5-58dde6d91a1b_rw_3840.jpg?h=01709b8429dcf1b337d04ea620c3ffb4)
ID. Crozz - Volkswagen China
Test shoot in China to create and define the look & feel for Volkswagen in the Chinese market after successfully creating and applying it in Europe.
After that the look & Feel was also updated for Volkswagen worldwide
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
The new Volkswagen imagery style
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/e20e23a0-0392-43c4-980b-91b6b0daddc1_rw_3840.jpg?h=6e259d7e157eb1a4ad3616f1d6f64a2b)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/8a258e1b-188a-4732-a0f9-263099e7be5c_rw_3840.jpg?h=25748653641e7e74ab8d96930d1e3b02)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/40c24f32-da8b-4b73-90e6-4b988fedfe0e_rw_3840.jpg?h=4ff39abd253064852053b9aeec6e5036)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/eb229810-7bf4-456f-beb9-28cd3d3b2889_rw_3840.jpg?h=1a04ecf80552f2916ebf5c83afa28103)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/d401ab26-8250-4d15-91a9-fced9c630409_rw_3840.jpg?h=2a46ddec15b5cdfdec83adb3fe97210e)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/94e5b525-f2a3-4fb2-a8f0-da1f7a276562_rw_3840.jpg?h=10b41ddf240852d18dfe969486aad89c)
Mood film
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/f8cbd027-6f6d-42ff-8c0a-8b271531941e_rw_1920.jpg?h=17e45bd3d39e44ce5ee643e537191064)