Tayron - Volkswagen China
Test shoot in China to create and define the look & feel for Volkswagen in the Chinese market after successfully creating and applying it in Europe.
After that the look & Feel was also updated for Volkswagen worldwide
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
The new Volkswagen imagery style
Mood film
