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Tayron - Volkswagen China
Test shoot in China to create and define the look & feel for Volkswagen in the Chinese market after successfully creating and applying it in Europe.
After that the look & Feel was also updated for Volkswagen worldwide
Brand: Volkswagen China | Agency: Meta Design Beijing & Voltage - DDB Berlin | Art Direction: Sally Anderson, Mahmoud Fathy, Siuming Leung | Photographer: Uwe Düttmann | Cameraman: Jonas Umland | Stylist: Christiane Graf | Production: Black+Cameron | Postproduction: Moto & Digitales Leben.
The new Volkswagen imagery style
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/f595f45d-6ce7-464c-af6c-2fcce2d95b16_rw_3840.jpg?h=f84c889fbc6347e2304ccec19c475d14)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/2a05d8ea-7641-48b6-99a1-1769eb6e7b1b_rw_3840.jpg?h=b5678a67ae73b0282b4acf3aa8a5ffe2)
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![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/9723c9f3-826f-4a7d-ada6-92c6d605cdd5_rw_3840.jpg?h=5dabeb79be45f06dd8aa47231b57989d)
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![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/b887a2b7-6d1c-4245-833f-bd222c3fadb6_rw_3840.jpg?h=1bed86f7b6dfdaf453d6505dd2740b88)
![](https://cdn.myportfolio.com/ca57e5ecee6e74b44dd0859ccf573cb4/dfc4a9f5-5d6a-45b9-836f-78eb251809e2_rw_3840.jpg?h=ddc15b794caa533c3292894b12d3efa9)
Mood film