The all-new Mazda CX-5 - Reimagine the familiar
This campaign is the result of absolute trust—from the client to the agency, the production house, and the animation studio.
Under the theme “Reimagine the familiar,” this European launch campaign for the new Mazda CX-5 blends live-action film with stunning anime-inspired animation to translate a child's imagination onto the screen. During a routine family drive, a young girl looks up from her manga, shifting her everyday environment into an emotional, hand-crafted visual journey where a manga bird flies through the car's panoramic sunroof. Developed by Scholz & Friends Wien, the film highlights Mazda's signature "Crafted with Japanese Soul" philosophy, celebrating the CX-5’s evolution—which pairs a refined design and spacious interior with elevated comfort, premium materials, and modern connectivity.
Credits:
Brand: Mazda Motor Europe | Agency: Scholz & Friends Wien | Creatives: Francis Cazal, Jonathan Engel, Mahmoud Fathy, Tilo Richter, André Huber | Production Company: 27KM | Director: Per-Hampus Stålhandske | Director of Photography (DP): Erik Henriksson | Photography: Photographer: Ole Westermann | Creative Producer: Matthias Lip | Account Director: Carina Wich, Christopher Scholz, Tim Jüngling | Backgrounds from Maground | Postproduction: Zerone
Brand: Mazda Motor Europe | Agency: Scholz & Friends Wien | Creatives: Francis Cazal, Jonathan Engel, Mahmoud Fathy, Tilo Richter, André Huber | Production Company: 27KM | Director: Per-Hampus Stålhandske | Director of Photography (DP): Erik Henriksson | Photography: Photographer: Ole Westermann | Creative Producer: Matthias Lip | Account Director: Carina Wich, Christopher Scholz, Tim Jüngling | Backgrounds from Maground | Postproduction: Zerone
Berlin 2026
